Growing up on the water, Brody knew it was only a matter of time before he returned to the ocean. After learning the ropes as a fishing guide, Brody branched out on his own and started Tofino Ocean Adventures. The fishing scene in Tofino was rather dated, aesthetically, which allowed us to develop a modern brand rich in adventure and youthfulness. His boat, High Pressure, was the perfect visual statement to use throughout the brand identity and leaves an impact with or without typography. With the saturation of wildlife tour groups in town, the breakthrough for Tofino Ocean Adventures was advertising his tours as private and personalized which opened a new demographic of customers that were looking for more than just fishing.