For the past 16 volumes King Snow has been the premier snowboard magazine in Canada, producing nearly 100k issues per volume, spreading from coast to coast. Over the past few years we have overseen creative direction at KS working on multiple projects including a recent rebrand, merch, illustration and of course, designing the magazine itself. We really wanted to capture the raw, counter-cultural spirit of 90s snowboarding. By utilizing our hand-drawn aesthetics, we celebrated imperfection, creating a compelling juxtaposition with the magazine's contemporary photography