From our small studio in Tofino, we want to help you tell your story. Inspired by our coastal surroundings, we partner with people worldwide to craft thoughtful brand identities and illustrations. Whether you're reimagining a cozy café or building an outdoor lifestyle brand, we want to bring your vision to life.

BRAND DESIGNER & ILLUSTRATOR

Alex has 10+ years experience of design in both corporate and freelance environments. His experience in the action sports world has given him a unique approach to brand design and illustration. He is also the Creative Director at King Snow snowboard magazine and likes to surf on his lunch breaks.

These embroidered tees for @tofinocoffeeroastingcompany came out so nice thanks to @whiskeydocktrading
A couple of unselected graphics for Giddy Up Podcast :)
Quick trip “down south” this winter.
Another concept for @boardsbymick with a bit of vintage sauce !
Feeling these right now, inspired by home.
Choosing colours is a love/hate relationship, there are too many good combos to choose 🌊 1 or 2?
Go get yourself some tacos! @papis.cantina Photos from @pinterest

Nice words from nice people.

  • I’ll definitely be working with Alex again to further develop my brand. He’s a true professional, and his interpretation of my vision was outstanding.

    Adam Moore, Paradise Home Cleaning

  • Working with Alex was a pleasure, he was able to listen effectively, take in all of the information I provided and help turn my vision into something real. A very talented designer with original ideas.

    Ryan Torres, Papi’s Cantina

  • From designing our logo and menu to creating event posters and merch, he has played a key role in shaping our brand’s visual identity. He truly understands our vision and consistently delivers designs that exceed our expectations.

    Delphina & Simone, Sunslice Surf House

  • Working with Studio Alexander was like watching a magician at work. He turned our rough vision into a brand identity that feels both authentic and striking. He brought a distinct West Coast aesthetic with a modern, youthful edge, giving my company a fresh energy that resonates.

    Charles Asselin, Ursae Café

  • We’ve loved working with Alex. After seeing his work, we knew he was the right person to help us with rebranding our business. He really took the time to understand our story, values, and help us with our vision. We continue to use Alex every year to refresh our graphics while keeping true to our brand.

    Andrew & Julie Burns, Mount Pakenham

If the Studio is empty, you’ll find us outside. Tofino is filled with beaches, inlets, estuaries and forest for us to enjoy and draw inspiration from. We believe that it is important to give back and do our part to help the planet thrive for future generations.

Let’s talk! Whether you're ready to kick off a project or just want to bounce some ideas around, we’re here to help you make it happen.