Shortly after Andrew & Mike first started slangin’ pies in the back of a Toronto café, they opened a permanent location in Collingwood, Ontario. Bello quickly become a staple in the community. The restaurant is located in a unique stand-alone building that plays a key role in their identity. The branding allows the food to stand out and helps create a more welcoming approach to unlikely pizza toppings.
The balance of creativity and innovation with consistent excellence in quality and taste is at the forefront of our strategy. We accomplished this by complimenting quirky brand marks and illustrations with modern and minimal typographic treatments.