Over the last ten years of ownership, Jesse and Nicole have completely redesigned the Tofino Coffee business focusing on sourcing ethically harvested high quality beans. Business has been booming and with such, it was time for a brand refresh. We decided on the sun as the focal point for the brand because that is truly when Tofitian’s come out to play. While happily enduring months of rain each year, once the sun peek out, locals immediately spring into action. This felt like a nice juxtaposition help develop the storytelling behind the brand. The ruggedness of the coast is represented in the details. Everything from the fonts to the icons are hand drawn to bring this aesthetic to life.